> The Bingsu press kit: a short description, the name, the icon, wordmark and characters to download, colours, type and the press contact.

Source: https://bingsustudio.com/brand/

# Brand and press

The name, the icon, the wordmark, the characters and who to write to.

## About Bingsu, in two sentences

> Bingsu is a free, open-source screen recorder for Mac, Windows and Linux, made by BingsuStudio for people and their AI agents. It keeps every recording on your computer, lets several agents record their own windows at once, and turns a recording into a website you publish on your own host.

## The name

- Write **Bingsu** for the app and **BingsuStudio** for the company, as one word.
- Not “BINGSU”, “Bingsoo” or “Bingsu App”.
- The name comes from the Korean dessert of shaved ice, which is where the icon and the characters come from.

## Brand assets

- The Bingsu app icon.

  **App icon**
  [PNG, 1024 px](https://bingsustudio.com/press/bingsu-icon-1024.png)
- The Bingsu wordmark in ink.

  **Wordmark**
  [SVG, ink](https://bingsustudio.com/press/bingsu-wordmark.svg)
- The Bingsu wordmark in light ink, for dark backgrounds.

  **Wordmark, light**
  [SVG, for dark backgrounds](https://bingsustudio.com/press/bingsu-wordmark-light.svg)
- The Bingsu character with three companions: mango, matcha and red bean.

  **Characters**
  [WebP with transparency](https://bingsustudio.com/press/bingsu-characters.webp)

## Colours

- **Paper** `#FDFCF9` The page
- **Surface** `#F5F2EC` Cards and bands
- **Ink** `#121211` Text and the main button
- **Frost** `#F6EFE2` Quiet tints
- **Record** `#E5484D` The recording light only (the app also uses it for Stop)

## Type

Headlines and the wordmark are set in [Newsreader](https://github.com/productiontype/Newsreader) by Production Type, text in [Instrument Sans](https://github.com/Instrument/instrument-sans). Both are free under the SIL Open Font License.

## Please don’t

- Redraw, recolour, stretch, rotate or add effects to the icon, the wordmark or the characters.
- Put the characters next to words they did not say, or in scenes that suggest we endorse something.
- Use the red outside the recording light; it means “recording” and nothing else.
- Use the name or the art for another product, or in a way that suggests it was made by BingsuStudio.

## Press contact

For interviews, review builds and anything not on this page: [press@bingsustudio.com](mailto:press@bingsustudio.com)

## Next time, *show* it.

Record it once and send a link. Or let your agent do the recording.

[Download for](https://bingsustudio.com/download/#all) [Connect your agent](https://bingsustudio.com/agents/#connect)